Business Info & Apps - Sales & Advertising
E-Newsletters That Work.E-Newsletters That Work:The Small Business Owner`s Guide To Creating, Writing And Publishing An Effective Electronic Newsletterby Michael J. Katz.When you properly apply Michael`s brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others.If you want your customers to stay in touch with you, and to introduce you to other people, then read this book.
Pricing Psychology Strategies.PRICING PSYCHOLOGY:Learn the secrets of making your prices irrestible! How to change your price by a couple of pennies - and get 10-20% MORE ORDERS!Raise prices - and get MORE ORDERS! Pricing isn`t all logic. People also buy at one price and not at another for psychological reasons - many of which they don`t understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers.
Word PowerAdvertising know-how for beginner and professional alike. The art of successful small business advertising. Word Power 3 is the advertising resource book that gives you all the advertising techniques and tools you need to produce effective, creative advertising. Thousands of sales prove that it`s easily one of the best Books on Creative Advertising on the net.
How To Sell Direct selling techniques for more effective sales closing. Did you know that over 80% of buyers are better at closing a sale than the salespeople themselves? Have you ever left a sales presentation with a feeling that you`ve just bought? You`ve bought the stall , the excuse or the think it over . In other words, the buyer has done a great job in selling to you!
Raise PricesThe secrets of making customers HAPPY to pay HIGHER prices.How to make price comparisons more difficult! There are tricks in here you`ll never learn in B-School. -- Arthur Diedrick, CEO, Communications International. If you`re selling anything, this book can increase your profits! Most interesting for me was the section on small product changes that let you charge fatter prices. A couple of these could start working immediately for folks selling online!